Преди няколко дни на сайта на the IDM бяха публикувани голяма част от презентациите на ad:tech London 2009. The IDM (the Institute of Digital Marketing) е единственият легализиран институт за онлайн маркетинг тренинг в UK.
Те са безплатни за сваляне от сайта на института, така че за тези проявяващи интерес, воала:
* Industry benchmarks within B2B (Legal, Accounting, Consulting..)
* The difference between marketing benchmarks and valuable business information
* What stats should be delivered to the business to add true value
Ed Weatherall & Abigail Codd
Concep
Back to basics – B2B marketing in a recession (PDF)
* Building your own customer segmentation model
* Relevant proposition development
* Effective campaign planning
Neil Prentice
Jacob Bailey
New opportunities for today’s advertisers using pay per click (PPC) (PDF)
* Beyond Bid Management for Pay per Click
* Win through Continuous Quality Improvement – see how the experts do it
* Opportunities with New Ad Formats – gain a competitive advantage
Mike Rogers
Optimize
Improve your online sales by using web analytics to optimise your shopping basket (PDF)
* Learn why you should spend as much time looking at your basket page as you do at your homepage
* Understand the most effective techniques to analyse why people drop shopping baskets
* Take away the seven critical things you should change on your on site
Matthew Tod
Logan Tod
Introducing the brave new world of eCRM (PDF)
* How do channels like Twitter and RSS fit into a traditional email marketing strategy
* Looking across email, Twitter, Facebook messaging and blog feeds, what are their strengths and weaknesses? Why, for instance, are teenagers NOT using Twitter?
* Google Wave is launching in Q4 2009 – could it have an impact beyond collaborative working?
Mike Teasdale
Harvest Digital
Digital copywriting masterclass: 10 words to ban from your website
By looking at examples of how NOT to do it, a practical look at how great digital copywriting can help your website to:
* Boost enquiries and sales
* Optimise your site for natural search
* Improve your customer service levels
* Differentiate your brand without sacrificing usability
Catherine Toole
Sticky Content
The not so odd couple: media integration for search engine marketing
* Best foot forward: how search can help you understand which media are pulling their weight
* The marriage of SEM and media planning for great campaign results
Ross Barnes
Responseone
